Monday, 2 May 2011

Evaluation 2: How effective is the combination of your main product and ancillary texts?

In conclusion
The train station is the main location within our short film as is where disequilibrium occurs. Therefore, as it is a pivotal part of our film, we made sure to include it on our poster and in our film review. Thus, consistency to do with the train station has been achieved in all three products as we incorporated the train station as the background image to our poster, it is seen as a still image on our film review and of course it is the central location within our short film.
We kept the mise-en-scene the same through all three products, helping to construct verisimilitude. When we organised the photo shoot to capture the images for our poster, we made sure our protagonist wore the same clothing to what he had been wearing whilst filming, hence creating continuity.
We also made our actor have the same facial expressions in the poster and in the film, creating continuity between those products. This is because, in the successful life of the film where Lucas is lonely, his facial expression conveys him as being sad and depressed. Therefore, when capturing the successful life photo of him for our poster, we made sure he kept this same sad facial expression. However, in the family life of our film he is see much more happier and this is also portrayed in the family life picture of him in the poster, as we got him smiling and sitting much more casually.
In our film we juxtapose the parallel lives with the use of split screen and in our poster we made a duplicate image of our protagonist side by side, hence contrasting the 2 different lives he could lead in both the poster and our film.
Black has been a common colour for our products, as is consistent in all three. In our film our production company name and our film name all appear on a black background with white typography. For our poster, the title is seen with a black background and white font too and in our film review we have a black border accompanied with white font. Therefore, we have kept this black on white theme consistent in all three of our products as we believe these colours fit with the drama genre.
Our film and the review were consistent in the way we included pictures from our film within our review. We chose to do this as we thought that way when people are reading our review, they can get an insight into our film, as the images included are still shots from our film. Also, we made sure to include pictures of both of the parallel lives as well as the train station.
Another similarity is that both our poster and film review make use of our tagline: “The smallest decision can make the biggest change”. We made sure to include this in these 2 products as this is something which will help to promote our film and is unique to our film.
The final point which is similar in all 3 is that none of our products reveal too much information. For example, our film is left on a cliff hanger leaving the audience to make their decision. Our poster hints at the parallel narratives with the duplicate image of our protagonist on the bench. Also, our film review talks about our film but doesn’t spoil it for the audience.

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