Ancillary Task: Film Review research

As I am creating one of our ancillary tasks; the film review, I have researched film reviews from other publications, in order to help me adopt the correct style of writing for the review of our short film.

I chose to look in detail at two different publications: Empire Magazine and The Guardian’s film reviews, to give me ideas on the best way to approach our film review. When reading reviews by these publications, I noticed how they both apply a different format and style of writing to their reviews and there were certain features of both which I want to incorporate within our film review.

Empire is the world’s leading movie magazine and it sets out its reviews in three sections: Plot, Review and Verdict, something which I felt was an interesting arrangement and easy for the audience to follow and read. The Guardian, on the other hand, does not have a set structure and its layout is much more like a newspaper article, although it does incorporate a fact file box, stating interesting facts about the film it is reviewing. It should be taken into consideration how Empire and The Guardian are created for two very different audiences, hence why there are differences within their writing styles and layouts. The Guardian is more likely to appeal to the middle class and only to a British audience, as is a British newspaper, whereas Empire is a much more global magazine, for a younger audience than The Guardian’s. 

As our film has the target audience of 18-35 year olds, we need to keep that in mind when creating our film review. We believe that Empire Magazine would be a good place for our film review to be published, as it would help to promote our film worldwide and we suppose our demograph are more likely to read that type of magazine. Additionally, as we consider that our film will appeal to women more than men due to the fact it is a drama and relates to emotions and making choices, traits more associated with females; then a women’s magazine would also be a good place for us to publish our review as this would directly reach our intended demograph.

Hopefully we will create a film review that will interest and persuade our demograph into choosing to watch our short film.