How did your research into audience contribute to your production work?

Regarding audience research, we conducted a survey on 10 people to help us to decide who the demograph for our film should be. We wanted to create a film for a young yet mature audience and from the results of our survey, we discovered the type of films young people are interested in watching, helping us to adapt our film to suit our target audience interests. We have set the target audience of our film at females aged 18-35 years old. Once we had decided this, we chose to set our characters at aged 20, so this way our demograph have someone to relate to. This is because we know that a reason why people choose to watch films is because they involve characters which are similar to themselves. Furthermore, although the main protagonist for our film is male, the fact it is of a drama genre and relates to emotions and decision making, we felt that it will appeal to a more female audience rather than male.